There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. A consumer’s online experience—with your brand or an important e-tailer like Amazon—can make or break 2020 engagement. The question is: Do you know what motivates the online holiday shopper?
The question is: Do you know what motivates the online holiday shopper?
This webinar can help you strengthen your fourth-quarter strategy and position your brand for online success in 2020. Nielsen’s Nicole Collida, Leader, Brand Effectiveness Sales, shares insights on the holiday shopper and tips to help you win their attention and dollars. She’s joined by Guru Hariharan, CEO of CommerceIQ, a Nielsen Connect Partner. Guru demonstrates how CPG companies can outperform their competitors this holiday season by optimizing their Amazon business.
You’ll walk away from the webinar with:
- An understanding of where holiday growth is expected
- Tips for winning the holiday season
- Line of sight to a tool that can help you simplify, automate and activate your Amazon business