Netflix Originals Maintains Dominant Share Of 'Expressed Demand'


With the backdrop of more premium video services set to launch, Netflix continues to have a dominant share of “demand” when it comes to original programming.

Parrot Analytics says Netflix original programming accounts for an industry-leading 58% of all “expressed demand” in the second quarter.

Amazon Prime Video and Hulu each have a 8.4% share, while DC Universe comes in at 5.4%, CBS All Access is at 5.1% and all others are at 14.2%.

Parrot Analytics tallies “demand expression” in an analysis of a number of platforms — video streaming, social media, photo sharing, blogging and micro-blogging platforms, fan and critic rating platforms, peer-to-peer protocols and file-sharing platforms.

Using artificial intelligence, Parrot produces a single weighted measure of demand called Demand Expressions.

The single most-demanded original is Netflix’s “Stranger Things,” which has a demand score 45.4 times more than the average U.S. streaming title.

Other big individual series: YouTube’s “Cobra Kai”, 29.6 times; Hulu’s “The Handmaid’s Tale”, 26.3; DC Universe’s  “Doom Patrol”, 26.2 times; Netflix’s “When they See Us,” 23.0 times; and Netflix’s “On My Block”, 15.6 times.

Looking at specific programming genres: Netflix has a 59.3% demand share of original drama series in the second quarter of 2019, with Hulu at 12.9%; Amazon Prime Video at 10.6%; CBS All Access at 8.3%; and others coming in at 8.8%.

One area where Netflix takes a slight backseat is action-adventure series’.DC Universe has a 40.6% demand share; Netflix, 39.4%; Amazon Prime Video, 11.1%; Hulu, 3.9%; and others, 4.9%.

Parrot says its global TV demand measure comprises 3.5 trillion data points across more than 100 languages in more than 100 countries.

Click here to read the original article. This post first appeared on Media Post Dot Com.


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