Searchmetrics on Wednesday announced the appointment of Matt Colebourne to global CEO, replacing former CEO Volker Smid, who will lead the transition. The company has offices in the United States, United Kingdom, Germany and Croatia.
Tasked with driving international growth, Colebourne has spent years in various leadership roles growing revenue for the respective companies. Most recently he served as EMEA managing director at the video platform Innovid.
Colebourne, who speaks French, German, Russian and English, also worked at DoubleClick as European VP of international, and managed the turnaround to profitability of paid search company eSpotting before its sale to FindWhat. He also spent time at Trinity Mirror, a UK regional publisher.
In a recommendation on LinkedIn, Jen Whelan, leader of business driving marketing initiative Innovid at the time, called Colebourne “wicked smart and a true partner when it comes to executive leadership.”
Markus Schunk, non-executive director on the Searchmetrics advisory board, believes Colebourne has a proven track record to lead organizations to significant growth and profitability.
“He’s held CEO and COO posts for half a dozen pre-scale technology firms and been part of five successful exits,” stated Schunk. “He’s [also] a perfect cultural match for Searchmetrics. A team player, passionate about creating an environment where people can thrive and deliver.”
Searchmetrics, which has more than 100,000 users worldwide, including leading brands such as eBay, Siemens, Barclays and many more, also has support from investors Iris Capital, Verdane Capital and Holtzbrinck Digital.
Searchmetrics founder Marcus Tober moved into role of CIO from CTO in December 2018. At the time, he told Search Marketing Daily that 2019 would bring a lot of changes, mostly around leveraging data science based on large sets of search data.