New Connected TV Targeting Solution Uses App-Level Mobile Data

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Sabio has launched a solution that uses app-level mobile data to inform connected TV planning and buying, enabling users to serve behaviorally targeted ads on both TV and mobile formats.

The App Science TV solution builds on the company’s App Science platform, which gathers app use, location and other consumer behavior data from more than 300 million mobile devices and employs predictive AI to yield insights about users’ interests, affinities and life stage.

The TV solution ties the behavioral data to connected TV households by matching device IDs to the household level through the App Science platform.

Click here to read the original article. This post first appeared on Media Post Dot Com. .

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